July 21, 2008

Organic, Natural Beauty: Aveda Green Science Lifting Serum

What is Green Science? Green Science is a line of Aveda facial products clinically proven to lift, making lines and wrinkles less visible in four weeks. I've been using several of these products, and I really like the Green Science Lifting Serum. This serum promotes surface skin cell regeneration, moisturizes, and firms skin. It is made from bio-fermented glucosamine, organic argan oil, anti-oxidants and peptides.

Argan oil comes from the nut of a tree in Morocco. Like other Aveda products that support community projects, Green Science supports the Targanine Cooperative, a collective started by Berber women to:

bring the Argan tree (Argania spinosa) and its derivatives to the international market. Only the women are involved with the preparation of the oil which is derived from the seed of fruit sustainably harvested by the women gathering the fallen fruit from the ground. The seeds are separated from the pulp, cracked open by hand, and through the mechanical extraction of cold-pressing, produce an oil that meets the criteria of "extra-virgin". Every part of the Argan fruit is used; what is not produced for sale is used as animal feed, and the shells are used as a heat source.

Aveda has provided grants to the Targanine Cooperative to purchase equipment that helps the women support their families and communities, as well as increase sustainable production.