Really Natural Beauty: Alaffia Roobios & Shea Butter Antioxidant Face Cream

One thing I enjoy about shopping out of town is I discover new brands. I recently tried Alaffia Rooibos & Shea Butter Antioxidant Face Cream on a road trip, and I was quite pleased with its texture, consistency, and application.

This silky cream combines the proven moisturizing and anti-aging properties of Unrefined Shea Butter with the antioxidant power of Virgin Coconut Oil, Rooibos Tea and Wild African Honey. Improves skin elasticity & texture while protecting from damaging free radicals. For all skin types.Alaffia's mission embodies three clear principles:Create - We formulate and create our products based on indigenous beauty knowledge and fair trade ingredients.Inform - We believe that it is our duty to inform the public about interconnections between communities and how, together, we can alleviate poverty through fair trade and sustainable choices.Empower - The fair trade of our handcrafted shea butter and sustainable products funds community enhancement projects that encourage self empowerment and gender equality for women in our West African communities.

This product or company has not been evaluated by the Environmental Working Group's cosmetic database, so I have to take Alaffia at their word. I applaud their commitment to sustainability and fair trade.  Besides, this is a very pleasant face cream that leaves your visage feeling moisturized but not oily. 

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Posted by Jennifer Lance at June 15, 2011 3:43 AM