The Aveda Babassu Community Project and Smooth Infusion Style-Prep Smoother

I have been using Aveda products exclusively on my hair for about five years, and the results are incredible. My hair is smooth and shiny in all weather conditions, thanks to Aveda. One product I love is the Aveda Smooth Infusion Style-Prep Smoother. This product controls humidity for up to 12 hours and prevents damage from styling (not that I even own a blow dryer). Just place a small amount in wet hair after bathing and let the natural ingredients, such as babussa, work wonders on your hair, no matter the type.

Aveda supports sustainable, organic agriculture and economic independence in regions around the world. The Babussa Project in the eastern Amazon has helped preserve palm trees from clearcutting and supported local, indigenous women that collect the nuts from the babassu palms.

Joining with environmental groups, the babassu nut breakers successfully lobbied local and federal officials to prohibit the clear-cutting of the palm forests, and to protect the right of forest inhabitants to gather, harvest and sell the nuts. These local collectives--in this precious region--have been partners with Aveda for six years...Our collaboration has exceeded expectations--on both sides. Aveda has financed the construction of a babassu processing facility, a soap-making facility, a paper press for processing babassu fibers and funded corresponding training in processing and management. We are able to buy babassu directly from the women's collectives.

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Posted by Jennifer Lance at May 28, 2008 5:41 AM