October 25, 2010

Tom's of Maine Wicked Fresh! Toothpaste and Mouthwash Clinically Proven to Fight Bad Breath

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Wicked Fresh Toothpaste and Wicked Fresh Mouthwash are "Clincally proven to reduce VSC's - what bad breath germs produce".  That's a good thing, as I once had a student ask why teachers always have bad breath.  I told him it was the coffee :) 

 I've always been wary of toothpastes that promise fresh breath, as they are usually super strong in flavor. I was pleasantly surprised Wicked Fresh is actually mild-flavored. 


  • Cool Peppermint Wicked Fresh! Toothpaste: "the first toothpaste to feature the company's patent-pending, flavorless botanical licorice root extract combined with a punch of powerful natural mint flavor oils for refreshing taste that will help banish bad breath."

  • Wicked Fresh! Mouthwash:  "powered by the naturally sourced mineral zinc-chloride to help stop bad breath and uses a proprietary blend of natural mint oils to deliver great taste and a clean, cool feeling in your mouth."

This toothpaste does contain sodium lauryl sulfate (SLS), which I tend to avoid.  Tom's response:

As formulated for cosmetic use, SLS has not been found to cause cancer in any recognized scientific research studies. When used in our toothpaste, SLS has limited contact with the gums and is then rinsed out. In the body sprays, a very low level of SLS is used, just enough to disperse the fragrance oils. And to ensure consumer safety, a clinical study was run on the body spray to verify that this level of SLS in the product did not cause irritation when left on the skin. At the levels used in our products, SLS has no known toxicity--not even when ingested.

Tom's does make an alternative SLS-Free toothpaste.

Disclosure: I was sent free samples of these products to review. No prior assurances were given as to whether the review be positive or negative.

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Posted by Jennifer Lance at October 25, 2010 1:15 AM

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