Vegan, Hydrating Shampoo by White Sands not All Natural as Claimed
I was recently sent samples of White Sands Hydrating Shampoo and Conditioner. These products are designed for color treated hair, and although they are vegan, they are not natural. White Sands Hydrating Shampoo and Conditioner are sulfate and silicone free, and according to the press release I received, "all natural".
As 100% Vegan, Hydrating Shampoo and Conditioner by White Sands is an all natural, sulfate, silicone, and cruelty free cleansing duo powered by Wheat and Silk Amino Acids. The line excels at moisturizing dry, damaged hair from the inside out, while providing superior hair color protection with each use.
If it is all natural, then why is the last ingredient FD& C #40, a synthetic food color made from coal tar or petroleum? Chris Gupta
From the Dictionary of Food Additives: FD and C Red # 40:
This dye, approved in 1971; is a member of the family of Azo Dyes; it is widely used in the cosmetics industry. Allied Chemical has an exclusive patent on it. It is substituted for FD & C Red #4 in many cosmetics, food and drug products. Many American scientists feel that the safety of Red #40 is far from established because the manufacturer conducted all of the tests. The dye should not have received a permanent safety rating. The National Cancer Institute reported that p-credine, a chemical used in preparation of Red #40, is carcinogenic in animals. The FDA permanently listed Red #40 for use in foods and ingested drugs but only temporarily listed it for cosmetics and external drugs. FD means food & drug; C means for cosmetics.
According to Wikipedia, FD & C Red #40
was introduced to replace a truly natural food coloring made from Amaranth. There are other ingredients in the White Sands product that I question. I think it is also important to note that it is only the press release that claims the product is all natural, as their is no such information contained on the products' bottles.
Consumers need to be cautious when companies claim their products are all natural. Often ingredients are included that are naturally derived, yet consumers assume this is the same as being natural. FD & C Red #40 comes from the natural source of petroleum or tar, but that doesn't mean I want to put it in my hair or in my body.
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Posted by Jennifer Lance at September 14, 2009 1:40 AM