Greenpeace Calls Trader Joe's Traitor Joes for Selling Red List Seafood

Greenpeace is calling out Trader Joe's for selling red listed seafood. With over 300 stores, Trader Joe's is the "the largest US grocer operating on a nation-wide scale that refuses to substantively respond to Greenpeace inquiries regarding its seafood sustainability policies and practices."

Trader Joe's does label private label products as low sodium, gluten-free, vegan, vegetarian and kosher to help customers make informed choices - but this trend stops short of reaching the seafood section. Trader Joe's customers are given no information regarding environmentally responsible seafood, and the Trader Joe's seafood section is stocked with a plethora of red list items, including orange roughy, Chilean sea bass, Atlantic salmon, and monkfish. To make matters worse, Trader Joe's actively disseminates misleading information about its seafood selection. In some stores, signs claiming that Trader Joe's seafood comes from sustainable and environmentally benign sources hang above the seafood freezer, lulling customers into a false sense of security and willfully duping patrons into supporting parts of the seafood industry that cause tremendous harm to the planet.

Trader Joe's sells 15 of the 22 red listed seafood items. If you don't feel like you can fully boycott Trader Joe's, at least stop buying fish there and voice your concern to the store managers. Greenpeace is also updating an activist toolkit for Trader Joe's consumers.

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Posted by Jennifer Lance at July 7, 2009 10:17 AM