April 8, 2008

Really Natural is Now Carbon Offsetting Site Visitors!


multicolorpro.pngIt has been the practice of Really Natural to carbon offset the server for this site, as well as all Blopire sites. Now, we are also offsetting the carbon created by our site visitors. Using the service CO2Stats, we are measuring total visitor electricity use and offsetting emissions. So far this month for Really Natural, our server footprint is 4.3204 lbs CO2 (31.1088 kWh), and our client footprint is 0.4378 lbs CO2 (4.0473 kWh).

CO2Stats was started by Tim Sullivan and Alex Wissner-Gross, PhD students at Yale and Harvard respectfully. Sullivan explains:

Most internet users are unaware of its environmental impact. To solve this problem, we created CO2Stats, the first-ever tool that allows bloggers and webmasters all over the world to monitor the carbon footprints of individual web sites internationally. Our ultimate vision is to make the entire internet carbon-neutral. Our ultimate vision is to make the entire internet carbon-neutral.

We too share that vision!

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Posted by Jennifer Lance at April 8, 2008 6:08 AM

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