July 23, 2008

Terracycle and Kraft: The Largest Upcycling Program Ever!

terracycletote Terracycle, one of my absolutely favorite green companies, and Kraft, one of my least favorite food companies, have teamed up to create the largest upcycling program ever! Taking Kraft's packaging, which is challenging to recycle, Terracycle is making bags. Terracycle's brigade programs divert waste from landfills, and individuals and organizations can participate:
The Drink Pouch Brigade collects used drink pouches and donates to participating school or community group two cents for every pouch collected. The used pouches are then sewn into tote bags, handbags and other durable items...
I love the concept of upcycling, but I am not a fan of carrying a bag that is a walking advertisement for a product that is not natural or organic, but I support anything Terracycle does. My daughter says the bag still smells like juice.

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Posted by Jennifer Lance at July 23, 2008 10:41 AM

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