September 12, 2007

Timberland Environmental Commitment: Carbon Neutral by 2010

The new Timberland catalog arrived this week. Russ was psyched to check out the new shoes; I was psyched to see its headline -- "Committed to the Environment. Right Down to our Feet."

The company is promoting its new Earthkeepers Collection of clothing, which is introducing new boots made with organic cotton, recycled linings and reclaimed rubber outsoles this October. Clothing and shoes with the Earthkeepers label is made using natural and recycled materials, as well as earth-friendly processes, to minimize its environmental impact. According to the company's website,

This collection represents a commitment we’ve long held to help protect the environment as well as a way to inform, inspire and engage people to do all they can.

Check out the Earthkeepers boots and enter to win a free pair at Timberland.

Timberland uses the front cover of the catalog to lay out some of its chief environmental commitments:

- Using sustainable materials like organic cotton
- Using solar and wind power at its largest facilities
- Becoming carbon neutral by 2010

The back cover of the catalog notes that it's printed on recycled paper created using wind energy, and talks about the environmental savings created as a result.

Last year, Timberland wowed us by adding a "nutrition label" to their footwear. This year's focus on sustainability and the commitment to going carbon neutral tap into a growing consumer interest in the impact of their purchases.

We're psyched to see Timberland leading the way.

Read more about Timberland's commitment to environmental stewardship.

Read More in: Business | Fashion | Really Natural Products

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Posted by Jess Brooks at September 12, 2007 1:19 PM

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