Will Banana Price Wars in Europe Hurt Poor Growers in Developing Countries?

I have often questioned the sustainability of a world hooked on bananas, and this tropical fruit is certainly not on the menu for locavores living in the Northern Hemisphere. Now, a banana price war is happening in Europe causing the fruit to sell for the cheapest price in 14 years. The Guardian explains the concern that the banana price war will hurt farmers in developing countries:

It is feared consumers will come to expect the rock-bottom prices and the cost will eventually be passed on to growers in developing countries...A Waitrose spokeswoman said: "The principle of providing fair and sustainable returns to all our growers is at the heart of how we do business. All our bananas are Fairtrade and, if others choose to start a price war, we'll make sure that our customers don't lose out. But none of the cost of cutting the price will be passed on to our growers because we want to help them build secure and viable businesses for the future."

Read More in: Fair Trade | Food

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