April 6, 2012

Organic Fashion: Lonesome George & Co. Recycles Their Shirts

Do you know the story of Lonesome George? He is the last Pinta Island tortoise. When he dies, these tortoises will be extinct.

Lonesome George & Co. is a sustainable clothing company "outfitting agents of change". They have a new program in which you can recycle your t-shirts:

As our company grows, we evolve. Initially we invested 10% of each t-shirt sale to fund programs such as Outward Bound to help raise awareness and invest in a sustainable mind shift. Next we switched from regular cotton to organic cotton to optimize our use of raw materials and now we are creating truly sustainable Impact Apparel by making our t-shirts 100% recyclable.

Not many people know that during the life cycle of every t-shirt, 830 gallons of water is used. From growth to manufacturing to laundry spin cycles, a t-shirt uses the equivalent of almost three times the average indoor use-of-water by a family of 4 in the U.S. So for every t-shirt you bring back to us we'll reward your effort with 12% price reduction on your next purchase, but most importantly you are helping to conserve 830 gallons of water! *

Our recycling program is simple, look inside your t-shirt for the recyclable tab and when you are done with it, bring it back to any store or mail it to us and we will recycle the raw materials for new designs and you'll receive the reward of 12% price reduction on your next purchase.

We were sent an organic v-neck t-shirt with the Around the World design. The organic cotton is very soft and the lettering is appliqued on the bottom.

Lonesome George & Co. is a clothing company you can feel good about supporting both for the planet and your health!

Disclosure: I was sent free samples of these products to review. No prior assurances were given as to whether the review would be positive or negative.

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Posted by Jennifer Lance at April 6, 2012 10:54 AM

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