January 22, 2007

Fair Trade with a Cherry on Top: Ben and Jerry's Introduces New Fair Trade Ice Cream Flavors

Fair Trade can be delicious. Ben and Jerry's, which introduced Fair Trade coffee ice cream flavors to their scoop shops and grocery stores in 2005, is continuing the charge with Fair Trade vanilla and chocolate ice cream. The new flavors are available in grocery stores this month.

"Since Ben and I started the business we've used ethical values to guide our business decisions, such as sourcing ingredients," said Ben & Jerry's co-founder Jerry Greenfield when the company announced the move last October. "Expanding from our Fair Trade Certified Coffee flavors to Fair Trade Vanilla and Chocolate is another step forward in our values-led sourcing decisions."

Ben & Jerry's purchases its Fair Trade Certified coffee from a cooperative in Mexico; vanilla from Fair Trade Certified producers in India, with producers in Indonesia and Uganda under consideration; and Fair Trade Certified cocoa from producers in the Dominican Republic.

(Thanks to Transfair USA for sending us a reminder.)

Ben & Jerry's Fair Trade Certified line-up now includes: Vanilla, Chocolate, Coffee, Coffee Heath Bar Crunch, and Coffee Coffee Buzz Buzz Buzz.

Available at supermarkets, Ben and Jerry's scoop shops, and online.