Eco Food Friday: American Flatbread Pizza With Integrity!

I first discovered American Flatbread when I was tired of soggy, bland frozen organic pizzas and needed a quick meal for the kids. Baked on primitive wood-fired earthen ovens from organic ingredients, this flatbread not taste like your typical American pizza.

Here from the union of fire, rock, and the finest all natural ingredients, comes a carefully crafted handmade food that is truly nutritious, light, crisp, flavorful, and wonderfully convenient. Food remembers the acts of the hands and heart. This is a pizza that is both good and good for you. This is pizza with integrity.

Baked in Vermont and California in order to be sustainable about production, American Flatbread is an experiment in post-modern bread baking. For other great recipes that cherish the ancient art of bread making, consult the The Tassajara Bread Book.

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Posted by Jennifer Lance at April 11, 2008 5:35 AM

Hello Jennifer Lance; So glad you enjoy American Flatbread pizzas! I really appreciate you posting about them and wanted to just clear up that the image you obtained of the boxes is actually another brand. But the quote is from American Flatbread boxes.

I would love to provide you with accurate images of American Flatbread boxes, can you tell me how? For info on the brand whose boxes you accidentally posted, see press release below, issued in Mid-March 2008:

"American Flatbread Corporation (“AFC”) and Food Remembers, Inc. ("FRI"), announced today that they have reached an agreement that allows Food Remembers Inc., an AFC licensed restaurant operator in Los Alamos, CA and licensed manufacturer with exclusive rights to distribute and sell AFC branded frozen flatbread in the Western United States, to begin marketing and distributing its own proprietary line of flatbread recipes under the brand "Full of Life." Beginning April 1, 2008 Food Remembers will be reidentifying it’s “American Flatbread" restaruant as a “Full of Life” restaurant. Food Remembers will continue to bake and distribute American Flatbread frozen flatbread in the Western United States under their existing agreement with American Flatbread. Full of Life Flatbreads is not a product or subsidiary of the American Flatbread Company.
Clark Staub, President of Food Remembers, Inc., commented, "I look forward to continuing to work with AFC to continue to build brand awareness and increase sales of AFC products in the West and am excited to be allowed to launch the Fullof Life Flatbread brand which I believe addresses an underserved segment of the gourmet pizza market." Victor Morrison, President of AFC, stated "We are happy that American Flatbread and Food Remembers have been able to work together to develop an agreement that allows Clark to realize his dream to launch Full of Life Flatbreads. Clark continues to bring a tremendous level of motivation and enthusiasm to the Amercian Flatbread brand in the West and has embraced AFC founder George Schenk's vision that 'food remembers the acts of the hands and heart'. We look forward to continuing to work with Clark and wish him the best of luck with Full of Life Flatbreads."

Thanks so much! We love to bake for you.

Jen Moffroid
Director of Marketing
American Flatbread

Posted by: Jen Moffroid at April 15, 2008 10:38 AM