April 10, 2007

Starbucks Plays It Green: Planet Green Game

Starbucks is teaming up with Global Green USA to illustrate the need to take action to put an end to global warming.

The company is sponsoring Planet Green, an online game which shows players simple steps they can take to reduce CO2 emissions in the town of Evergreen. You choose a character, pick your mode of transport (bonus points for 0 emissions modes like walking and biking), and you're off.

Hats off to Starbucks for its efforts to educate the public on the effects of global warming. (And thanks to Scott at Single Serve Espresso for letting us know about the Planet Green game.)

Play the Planet Green Game.

More on the Starbucks front:

The company got some negative press last week when they were criticized by the National Labor Relations Board for their union busting efforts. But asthis Sunday's NYTimes and others note, Starbucks' socially conscious reputation is making it harder to get latte-loving New Yorkers to sign any pro-union petitions.

An interesting argument for socially responsible business practices generating financial returns for the companies that practice them.