Richard Branson Pledges $3 Billion to Fight Global Warming

Did anyone see Virgin's Sir Richard Branson on Good Morning America this morning? We didn't, but heard about the story and thought it was pretty darned amazing.

The British business tycoon yesterday pledged to invest approximately $3 billion over the next 10 years to support alternative energy and fight global warming. Branson said he would invest all profits generated by Virgin Group's transportation sectors (including airlines and trains) in research and business efforts to develop and promote renewable, sustainable energy sources in an effort to reduce the world's reliance on fossil fuels.

Branson made the announcement at the Clinton Global Initiative conference on Thursday. In a move that gives the term "power lunch" a run for its money, he explained that Al Gore had persuaded him to make the commitment during a two-hour breakfast meeting. More coffee, anyone?

Read the announcement.

Read More in: Business | General News

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