February 10, 2011

Clorox to Fully Disclose Ingredients: Preservatives, Dyes and Fragrances

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In a move that surprises me, Clorox has agreed to disclose all of its product ingredients. UPI reports:

The Tuesday announcement of the disclosures marks the first time a mainstream cleaning product manufacturer has revealed all the ingredients used in all of its products -- about 200 items in the case of Clorox, the Los Angeles Times reported...

 

"This additional information about our products is a natural next step to take ... as we continue to drive transparency and industry leadership in the area of product ingredient communication," Clorox Chairman and Chief Executive Officer Don Knauss said in a statement.


Environmental groups are applauding the decision, and finally consumers will know what really is in Clorox cleaning products. Even with full disclosure, I'll still stick to green cleaners not made by Clorox.

Photo:  Attribution Some rights reserved by Clorox Toilet Products

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Came straight to this page? Visit Really Natural for all the latest news.

Posted by Jennifer Lance at February 10, 2011 10:20 PM

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