Minute Maid All Natural Lemonade
It occurs to me that instead of shopping the natural section of the grocery store, that I needed to branch out and see how the wholesome foods and products market was permeating the other aisles. Wow, talk about your Promise Land! Now let's see how they start fulfilling their promises...
The first mainstream product purchased was Minute Maid All Natural Lemonade which came in 12 skinny juice boxes from Target. My husband sheepishly loaded it into the car while promising me that they were "all natural" with "real juice". Oh husband.
To begin with, the packaging is quick to point out that they have added calcium and vitamin C with 10% more calcium and 100% more vitamin C than the unfortified version. The second line in the package tells you that this drink is a good source for both of these nutritional additives.
There is 11% lemon juice in the drink. To be clear, just because a bottle or box indicates a percentage of juice, doesn't necessarily mean it is the juice of a certain fruit, or that it is not from concentrate. For it to be of a certain fruit (ie. lemon juice) then the package must specify that directly. Otherwise, when stated '100% juice', it could actually be any kind of juice, in any form. There is no regulation in how the word 'juice' is used. That said, this has 11% lemon juice from concentrate, not fresh juice.
In addition to the lemon juice and the added calcium citrate and vitamin C (asorbic acid), Minute Maid All Natural Lemonade contains pure filtered water, high fructose corn syrup, sugar, and natural flavors. Can anyone tell me exactly why you would need natural flavors when creating an 'all natural' juice? Wouldn't the natural flavors already exist?
The taste seems palatable enough to my two year old. I drink lemon water all day and this tastes less like lemons to me and more like watered down crushed Smarties. But then that could be why the child sucks the box dry like she is a starving mosquito.
The lesson here: there is no rule when it comes to using words like 'all natural' on packaging. Read ingredients and decide for yourself.
Two things to note:
1. I did not add the clouds to the picture to make the lemonade seem more heavenly. This was compliments of the Minute Maid site. I maintained the integrity of the image to preserve Minute Maid's marketing influence and because floating lemonade is funny.
2. While you may reconsider purchasing this product when shopping for a wholesome juice for your child, it makes a wonderful mixer in a single serve margarita!
About the Minute Maid brand:
Minute Maid, in the 1940's, grew out of the invention of the process for dehydrating orange juice to produce a concentrate powder. This technology, created by the National Research Corporation, in Boston, Massachusetts, was then used to dehydrate and prolong the life of penicillin, blood plasma and streptomycin. The U.S. Army issued an order for 500.000 pounds of powdered orange juice for the troops and the Florida Foods Corporation was formed, later to be named The Minute Maid Company (a reference to the city of Boston's Minutemen and the convenience of preparation.) In 1960 The Minute Maid Company was purchased by The Coca-Cola Company.
Ingredients: pure filtered water, sweeteners (high fructose corn syrup, sugar), lemon juice from concentrate, less than 2% of: natural flavors, calcium citrate (calcium source), vitamin C (asorbic acid).
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Posted by Blogpire Productions at April 26, 2006 9:28 AM
I had been a long time consumer of Minute Made Lemonade light, using as much as 8 or 9 cans per day and prior to that using the large bottles.
Several months ago, the large bottles came back on the shelves at Publix and Kroger in Roswell, Georgia and I started using that product in the bottles.
About two or slightly more months ago, something changed in the product tste. It had an unusual odor and a completely different taste. I have stopped buying the product becasue of this change. Apparently you have changed the formula or are using something else in the mix - possibly a different sweetener.
The result is that, while I loved the product3, I wil not longer purchase the product because of this horrible taste and odor.
Maybe someday you will return to the original product ingredients and flavorwhich I had been using steadily for more than two years and it was my only soft drink. But until I am assured of a return to the original flavor you have lost a customer.