December 14, 2011

National Geographic Books Make Great Gifts: The Big Idea

big_idea.jpg
National Geographic books are always well done, and of course, the imagery is spectacular. The Big Idea: How Breakthroughs of the Past Shape the Future is set up in a timeline to show the progression of "Big Ideas" through time and beyond.
The Big Ideas are:


  • Information & Communication

  • Health & Medicine

  • Physics & the Cosmos

  • Chemistry & Materials

  • Biology & Environment

  • Transportation & Space Exploration


From the Pythagorean theorem to DNA's double helix, from the discovery of microscopic life-forms to the theory of relativity--the big ideas of science and technology shape an era's worldview. Open this book, grasp the newest ideas from thought leaders of today, then spring off from them to move back through the past, one big idea at a time. Meet the people who gave birth to these ideas--and those who fought against them. Meet the MIT electrical engineer currently developing a way to turn on the lights cordlessly, then move back through Nikola Tesla's visionary concept of the wireless transfer of energy, Thomas Edison's groundbreaking work in developing a nationwide electrical grid, Ben Franklin's experiments to capture electricity, all the way back to ancient Greece, where Thales of Miletus described static electricity as a property of naturally occurring amber.

As with other National Geographic books we have reviewed, there is nothing eco-friendly about this book other than the work National Geographic does as a society. I would really like to see the company move towards using recycled materials in their books. 


Disclosure: The products described above were sent to us as free samples. Prior assurances as to the nature of the reviews, whether positive or negative, were not given. No financial payments were accepted in exchange for the reviews. The reviews reflect our honest, authentic opinions.

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Posted by Jennifer Lance at December 14, 2011 1:50 AM

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