Weekend Reading: Organic, Inc by Samuel Fromartz

"Organic, Inc. tells how an $11 billion industry arose out of an alternative food movement, bringing backwoods idealists into the age of the organic tortilla chip. A juggernaut in the otherwise sluggish food industry, organic food is now a consumer phenomenon growing at 20 percent a year. But what is organic food? Is it really better for you? Where did it come from and why so many of us buying it?"

Samuel Fromartz says he set out to answer these questions when he wrote Organic, Inc. Fromartz, a business journalist whose articles have appeared in Inc., Business Week, and The New York Times, uses the book to tell the story of how organic went from a counterculture movement to a mainstream $11 billion industry. He talks about the history of the organic farming movement, how small scale farming was unable to meet the demand for organic and had to create an industry to do it, and the uneasy co-existence between organic and industrial food culture. The book is written from the perspective of an economist, but an economic who loves food. Which in our opinion, makes it worth reading.

Buy it at Amazon.

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